The SEO Industry | Everything About Search Marketing

SEO Consultants (Experts or should we say pseudo Experts) are supposedly in HIGH demand

According to this article or posting titled “Why are SEO Experts in High Demand?”, the need for more professionals in the SEO Industry is significant.   A little from the article:

“With the rise in awareness in the public domain of the term SEO (search engine optimisation), SEO experts are now in great demand by ambitious website owners that want to increase targeted traffic to their websites. In order to generate leads, enquiries or sales via your website you need a professional that knows just how to get great results with a substantial ROI (return on investment).

Tags: demand for seo professionals, high demand for seo consultants, high demand for seo experts, seo experts, seo industry strong

(Yahoo) SEO Success Story: Rob Snell

Rob Snell is Managing Partner of Snell Brothers, a consulting firm specializing in search marketing for Yahoo! Stores and a co-owner of Gun Dog Supply. He posts somewhat regularly in his Yahoo Store blog and guest posts from time to time in the official Yahoo Store Blog.

Recently, Snell visited Washington D.C. to explain to our congress people what the Search Engine Marketing business can do for small business people.  As he said, he went from “doing $400,000 a year and struggling to pay the bills to a multi-million dollar retailer in a few short years.”  

Tags: Gun Dog Supply, Rob Snell, SEO for Small Business, SEO for the Government, SEO Success Stories, small business

SEO Success Stories: Doug Heil - a success?

In gathering a list of potential SEO Professionals to profile here on Everything about Search (Marketing) for SEO Success Stories, I use resources like Wikipedia’s Search Engine Optimization Consultants page.  I feel like whomever is listed on the page probably has enough respect from her/his peers or many others feel as if they are notable SEO professionals in the SEO Industry. Originally, I found Doug Heil in the Wikipedia.org list, but when revisiting it today for research on this SEO Success Story post, Mr. Heil appeared to be removed.

Tags: Doug Heil, SEO Success Stories

Can you imagine getting 17,000 domains to optimize?

Well, Paul Bruemmer with Red Door Interactive was approached to see if he would do it. He elaborates here in Search Engine Land.

Next SEO Conference Opportunity: SES Toronto

Coming up in mid June is Search Engine Strategies Toronto on June 16th. The SEO Conference extends to the 18th of June and will be covering topics such as:

• How search engines list Web sites for free and through paid placements;
• How to get free “organic” traffic by building a site that pleases search engines and your visitors;
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
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Most SEO Marketers started off in the SEO Industry by playing with their own websites

…a close second was getting hired by a company to do “In-House Search Engine Marketing.”

When asked “Where did you get your start in the Search Marketing industry?” by SEOMoz.org in their The SEO Industry Survey conducted in February of this year (2008) and published in April, most Search Engine Marketers said they started off by working on “Personal projects/websites” (40.17%).

SEO Success Stories: ShoeMoney Media’s Jeremy Schoemaker

Born a natural Internet marketer, Jeremy “ShoeMoney” Schoemaker could be called a Search Engine Optimization expert, an Affiliate Marketing specialist or simply an innovative Developer who’s won numerous contests including eBay’s Star Developer Award. Pays2Bid, formerly known as AuctionAds (and a.k.a. Shopping Ads) has not only levitated ShoeMoney into the limelight, but has definitely kept eBay’s growth improving by extending out eBay’s auctions via ads on web sites like Adsense does for Google’s Adwords program. In 2007, MediaWhiz purchased Schomaker’s majority ownership in the advertising platform he created.

Small Business is key to SEO

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The article was written back in January of 2008, but the relevance is still very, very key. Matt McGee writes the post titled “Why The SEO Industry Needs Small Business:”

“… a MediaPost article said print Yellow Pages “will continue to bleed dollars to their various digital counterparts” in 2008.

Last year, Yellowpages.com opened 11 new sales offices across the U.S. because of “dynamic growth and rising demand for more local search advertising products.”

SEO Keyword Tool Wordze Review Roundup

While I haven’t used the tool specifically myself, there are plenty of reviews online to hopefully give you an idea if the tool is worth using or even trying. Please note, the reason why there may be a bunch of reviews out there is because WORDze does have an affiliate program which does give a commission to anyone subscribing it off of any of any link from these reviews. Note: I haven’t signed up for the affiliate commission program (yet).  Actually, it doesn’t make sense that I do since I’m sending you all off to these sites to read about WORDze for your own convenience. 

WordZe Evaluation Roundup:

Search Engine Marketing business grows to more than $12 billion in 2007

A little older of a Public Relations release, but SEMPO publicized this in March.  Some of their top level notes were:

• The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.
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