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June 6th, 2008

SEO Success Stories: ShoeMoney Media’s Jeremy Schoemaker

Born a natural Internet marketer, Jeremy “ShoeMoney” Schoemaker could be called a Search Engine Optimization expert, an Affiliate Marketing specialist or simply an innovative Developer who’s won numerous contests including eBay’s Star Developer Award. Pays2Bid, formerly known as AuctionAds (and a.k.a. Shopping Ads) has not only levitated ShoeMoney into the limelight, but has definitely kept eBay’s growth improving by extending out eBay’s auctions via ads on web sites like Adsense does for Google’s Adwords program. In 2007, MediaWhiz purchased Schomaker’s majority ownership in the advertising platform he created. [the next 4 paragraphs from his website -- can't write it better than he did]

“In the 1980’s, Schoemaker’s mom purchased an Apple IIc. Schoemaker found it amazing! He began to write simple programs on the Apple, mostly consisting of repeating test messages that said, ‘My mom is cool.’

1995-Schoemaker was an appliance salesman at Sears when a customer offered him a job at an ISP in Moline, IL. He was known to have ‘computer skills’ as he spent most of his free time at work playing games. ‘I knew nothing about the Internet and had a very limited knowledge of computers.’ The ISP had only Linux based terminals so Schoemaker had to quickly learn system software, web server management and mail system management.

Schoemaker compares those early days of educations to a ‘karate kid experience.’ I thought it was all pointless hard work, but in hindsight, I could see that over the course of two years, I had gained the foundation of a very useful skill set. He also witnessed the birth of the Internet. Working at the ISP also demonstrated to him how much money could be earned in a number s game with a market place as big as the Internet.

He left the ISP and went to college at a time when there was no such thing as spam or phishing schemes on the Internet. In college, Schoemaker founded his first business making Macintosh gaming sites. Those early sites became very popular and allowed him to practice his skills, focus his talents and avoid ever completing a college degree.”

Fortunately for Shoe, his wife had a steady income as a Physician and decided to launch ShoeMoney Media Group. Despite the dotcom crash, Shoe scraped every dollar he could to continue the business and even worked at banks moonlighting. Through persistence, he’s not only survived through the crash and prospers today, but he is known as one of the leading experts in many of the Internet marketing fields: SEO, Affiliate Marketing and Blogging.

A philosophy Shoe abides by is “Embrace new trends and look for opportunities to exploit them.” He did it with the AuctionAds service in the aforementioned and he also took advantage of the ring tones business in it’s infancy. Today, you’ll find Shoe at various SEO conferences as a speaker and also Shoemaker blogging very openly and saying about anything on ShoeMoney.com which attracts over 230,000 visitors a month according to Compete.com

This will be an ongoing (hopefully) series of profiles and the “dirty details” (& sometimes “clean”) of some of the larger people in the Search Engine Marketing or SEO world. I love biographies. To me, I learn from stories of how people become who they are or were. Thus, my digging and exposing of how some of the SEO consultants that are more well known now have become ranked higher than their counterparts.

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