The SEO Industry | Everything About Search Marketing

Search Engine Marketing business grows to more than $12 billion in 2007

A little older of a Public Relations release, but SEMPO publicized this in March.  Some of their top level notes were:

• The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.
• North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.
• Marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.
• Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%.

For more on the details about the money spent on search engine marketing, please click here.