The SEO Industry | Everything About Search Marketing

Archive for May, 2008

Well, this is the first time I’ve seen it, but I haven’t been able to log into the service for the past 12 hours.  Usually, a service would activate or be accessible after a few hours, but this downtime is quite extensive.

As usual with most larger dotcom companies, they have very little recourse in terms of contacting them when trying to address customer service issues.  Even their blog is down making it difficult to comment on the site.  I hope I’m wrong or maybe it’s an access problem from Korea, but it is frustrating.

Using a little free public data and research, I found these have the highest traffic in terms of pure visitors/users traffic that I can find (links below): (more…)

Many of us in the Search Engine Marketing or the online marketing space count large numbers of searches that occur out there on the Internet — about 10 billion a month at the last count or so.

However, here’s something I’ll conjecture: What if 50% or more of our searches were due to pure laziness? (more…)

1. Avid reader - you will be reading possibly more than you’ve had to read for any other discipline. Even after you “feel” like you understand what is going on or what it takes to drive a website up the SERPs, if you don’t keep up with the news and changes over at Google or if you snooze while another quiet competitor slowly takes over market share, you may lose all job security. You need to stay on top of SEO & marketing trends and must LOVE to read about SEO Technology.

2. Social - either social online or off, you can’t live on an island like Tropical SEO’s Andy Hagan would (more…)

If Bruce Clay is an SEO Dinosaur, then Danny Sullivan is a young looking T Rex. In the earlier post about SEO Success Bruce Clay , Clay tells us that Sullivan was around at the first Search Engine Marketing conferences with Clay. He said they used to “trade emails” during that time.

Conduct a search on his name and you’ll find results for Search Engine Land and Search Engine Watch (more…)

Continuing the debate about SEO Education and Standards…

Josh Dreller of Search Engine Land argues if you are a Search Engine Marketing Pro, you must have the following accreditations:

• Google Advertising Professionals Program
• Yahoo Search Marketing Ambassador
• Microsoft adExcellence Membership

Well, let’s examine how much time, financial resources one must invest and the liklihood of obtaining these accreditations to become a “professional.”  (more…)

Do we need Educational Standards for Learning SEO?  Chris Boggs, Frank Watson and Lisa Barone say we need standards in Search Engine Optimization.  Whereas William Flaiz and Jill Whalen say there’s no need in an article written by Ron Jones in Search Engine Watch. 

http://searchenginewatch.com/showPage.html?page=3629601

What do you think? 

While it probably isn’t much news to the folks in the industry, but for the newbies and people entering the industry, it may be reassuring to note SEO’s/SEO consultants aren’t the mainstream — not yet, at least.  No, there haven’t been any elongated surveys or other data pointing this out, but on a recent personal trip through major airports (San Francisco, Las Vegas and Sea-Tac International), I found all the bookstores missing books on SEO or SEM 100%.  In larger bookstores, books on SEO/SEM were incredibly weak.  (more…)

Comscore and Compete.com have come out with their numbers regarding the Search Engine landscape and Comscore says 61.6% of the searches online in the U.S. are owned by Google while Compete estimates higher at 68.9% in April 2008.  (more…)

It’s just not boys playing in the SEO business. Barbara Coll, another pioneer in the field or “WebMama” as she’s known has been around since the early days of Bruce Clay and Danny Sullivan. Coll started her website WebMama.com in 1996 and started the international reaching non-profit SEO organization Search Engine Marketing Professional Organization or otherwise known as SEMPO. (more…)